Comments on: Don’t lie to your customers http://rocketmidwest.com/dont-lie-to-your-customers/ Solving your technology problems Fri, 20 Feb 2009 17:04:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matthew Reinbold http://rocketmidwest.com/dont-lie-to-your-customers/comment-page-1/#comment-3 Matthew Reinbold Sat, 31 Jan 2009 22:21:56 +0000 http://rocketmidwest.com/marketing/dont-lie-to-your-customers/#comment-3 That's a nice bit of detective work - you've got much more patience for wading through border-line outrageous claims to get to the truth that I do. The practice of customized landing pages in order to increase customer comfort and trust is a practice nearly as old as search engines themselves. But to tweak the personal details of a story so much raises much doubt as to the genuineness of Mel (and, by extension, the product) in the first place. That’s a nice bit of detective work – you’ve got much more patience for wading through border-line outrageous claims to get to the truth that I do.

The practice of customized landing pages in order to increase customer comfort and trust is a practice nearly as old as search engines themselves. But to tweak the personal details of a story so much raises much doubt as to the genuineness of Mel (and, by extension, the product) in the first place.

]]>